In Chapter 6, we learned about communication research. When researchers are doing research they have an intended outcome which is when the person conducting the investigation has a specific result they desire to obtain. In communication, researchers are constantly making theories about how and why people communicate. This semester I am also taking experimental psychology in which we have to run different experiments and do a bunch of research papers. Since the beginning when we state our hypothesis, we have a goal that we want to accomplish and that is our intended outcome. 

The editorial cartoon shows the null hypothesis, in experimental psychology they teach us that we are supposed to always try to prove our null hypothesis right even though our original desire would be to prove the alternative hypothesis right. In other words, even though our originally intended outcome is to provide evidence supporting the alternative hypothesis, in order to be objective or not be biased we need to always try to support the null hypothesis. From personal experience, when we are running a research project we tend to be really biased and do whatever is easier for us to accomplish our own goals so we tend to search for the evidence that best fits our biased minds which is very unethical too because we have to be professional as well.